About

Leadership

"Each of us has much more hidden inside us than we have had a chance to explore. Unless we create an environment that enables us to discover the limits of our potential, we will never know what we have inside of us." ~Muhammad Yunus

Digital Target Marketing provides one of the most experienced teams of online direct response marketers in the world. We combine 40 years cumulative industry knowledge of tested proven landing pages, creative design experience, online media management skills and search marketing proficiency. With a solid background in Direct Response Marketing know-how combined with our E-commerce and how to apply technologies to affect marketing goals Digital Target has emerged as the premier online marketing provider for results based campaigns.


Kevin McGann, Chief Executive Officer

Under his oversight, Digital Target Marketing has exceeded all performance expectations, growing into a top direct response company and generating over $500 million in client sales $30 million in revenue annually. Kevin graduated with a Bachelor of Science in Communications from Florida State University in 1989. His career started with an entry-level management position at MCI Communications. Through a series of fast track promotions, he made it to Senior Vice President Eastern Division, MCI Communications' top ranking division. While in that position from 1992 through 2003, he achieved 12 consecutive Inner Circle / President's Club awards and was responsible for $2 billion in revenues and over 2,000 employees.

Post MCI Communications, Kevin went on to become President of RCN Communications, a $500 million cable and internet conglomerate, from 2003 through 2006. After leaving RCN Communications, he took the position of Executive Vice President of Sales and Client Services for Livemercial, a direct response internet marketing company. Under his oversight from 2006 through 2007, revenues doubled from $12 million to $24 million. His responsibilities included Profit and Loss Management, Sales, Advertising, Trade Shows, and SG&A budgets.


Dan Castagna, President

Dan is responsible for all sales and developing new revenue sources. His ability to identify and sell new clients while creating new vertical markets is evidenced through Digital Target's explosive growth in last 3 years. Working with an experienced team of account managers, media planners and IT he is able to consistently bring in not only new business but maintain key relationships in the Direct Response arena, where the core business continues to thrive.

Dan started his sales career in the 1980s. When the internet emerged in the early 1990s, Dan developed and implemented a sales process specific to the online channel for the RV and Boat industry. In 2000 he moved to FL where he took the position of Vice President of Sales at E-List Marketers, helping to build a $20 million in new business through the online channel.

Prior to his position at Digital Target Marketing, Dan held the same position at Livemercial from 2003 to 2007. There, he was responsible for bringing in over $10 million in annual revenues, managing a digital sales team and developing new verticals outside of the direct response industry, including Seminar, Lead Generation, Branding, Co-Registration, and E-commerce initiatives.


Jeff O'Connor, Chief Operating Officer

Responsible for operations of the entire media department, channeling hundreds of millions of dollars in sales revenue for clients by generating billions of banners, pop ups and email impressions through multi-channel online mediums such as Google, Yahoo, MSN, ASK.com and hundreds of affiliate networks. He also coordinates IT solutions where DTM continues to automate and improve media performance through technology initiatives.

Jeff Graduated from Valparaiso University in Business and began his career in sales at CDW. Wanting to get out of technology sales and into digital media, he took the position of Vice President of Banner Advertising with Yahoo, where he gained invaluable internet and online marketing experience. After leaving Yahoo in 2003 he took the position of Executive Vice President of Media at Livemercial from 2003 through 2007, where he built his first full-service Media Team, including Media Planners, Media Buyers, Paid and Organic Search Engine Specialists and CPA Specialists. Jeff was a true pioneer in the online Direct Response marketing frontier.

He is an active participant in the Electronic Retailing Association Marketing Programs as a speaker and author on marketing and media research trends.


Bridget Corish, Chief Marketing Officer

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