Average Order Value increased from $31-$89
100 Versions of Landing Page Design
14,000 E-Commerce Units Sold Per Day
MagicJack revolutionized the telecom space by allowing consumers to make phone calls using the internet to save hundreds on phone bills.
In 2008, mobile e-commerce was just taking off. Magic Jack was seeing 1% of total traffic going to iPhone and 1.5% to iPad – but with conversion rates 800% less than desktop devices. With an increasing number of mobile users, finding a way to improve mobile conversion rates was critical and led to the development of DTM's proprietary Archer platform.
With the adoption of a Mobile-First mentality, while utilizing best practices for e-commerce, consistent A/B split testing lead to 100 versions of the website design. The Consumer-Based Selling Engine also tested various upsell and downsell flows based on consumer actions. This increased Average Order Values from $31-$89. With the right backend, media performed extremely well. At its peak, MagicJack sold an astonishing 14k units per day making it one of the most successful campaigns from DTM.
- Fulfillment Integration
- High-Performing Digital Media Strategy
- A/B Split Testing
- Consumer Upsell Engine
- Proprietary Match-Back System
- Mobile-First Design
- Development of Archer